Draft insight

How FMCG businesses can find their first high-value AI use case

A draft guide to choosing a practical first AI or automation opportunity.

Start with repeated work

The best first AI use case is rarely the most exciting idea in the room. It is usually a repeated process where people spend time finding information, rewriting the same content, checking documents or moving data between systems.

Look for clear ownership

Good first projects have a team that owns the workflow, understands the current pain and can review whether the output is useful.

Keep the first scope narrow

Start with a contained workflow. The aim is to prove value, learn how the team will use AI in practice and build confidence before moving to broader rollout.